Hiring a web design agency is a major investment, and your business’s online presence depends on choosing the right one. But before you sign a contract, take a close look at their own website. A reputable web agency should practice what they preach, showcasing the very standards they promise to deliver.
Here are five key factors to evaluate on their website before making your decision.
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A Fully Responsive Website
A mobile-friendly website is no longer optional—it’s a necessity. Google prioritizes mobile-responsive sites in search rankings, and more than 60% of internet traffic now comes from mobile devices.
- Check if it adjusts properly on different screen sizes (desktop, tablet, and mobile).
- Make sure buttons, menus, and forms are easy to use on smaller screens.
- Test page speed on mobile using Google’s Mobile-Friendly Test.
If their site isn’t responsive, how can you trust them to build one for you?
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An Updated Footer
A website’s footer may seem like a minor detail, but it tells you a lot about whether an agency keeps its site actively maintained.
- The Current Year – If the footer still says “© 2022” or earlier, it could mean they haven’t updated their site in years.
- Active Links – Broken links indicate poor maintenance and negligence.
- Essential Legal Pages – A professional agency should include Privacy Policy, Terms of Service, and Contact Details.
A well-maintained footer shows they care about keeping their own site up to date—just as they should for your business.
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A Blog or Resource Hub
A high-quality web agency should not only build great websites but also understand SEO best practices. One of the best indicators of their SEO knowledge is whether they regularly publish valuable content in a blog or resource hub.
- Consistent Blog Updates – Are they publishing relevant content at least once a month? If their last post was years ago, that’s a red flag.
- SEO Best Practices – Do their blog posts include keywords, proper headings, internal links, and structured content?
- Educational Value – A strong agency will share tips, insights, and case studies that showcase their expertise.
An agency that neglects SEO on their own website probably won’t help yours rank, either.
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Consistent Social Media Presence
A strong social media presence is a sign that an agency understands online marketing and actively engages with its audience.
- Active Social Media Accounts – Check their Facebook, Instagram, LinkedIn, or X (Twitter) pages.
- Engagement with Followers – Are they responding to comments and interacting with their audience?
- Professional Branding – Do their social media pages align with their website design and messaging?
A web agency that neglects its own online presence might not be the best choice to handle yours.
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Real Client Reviews
A great web design agency should have positive client feedback displayed on multiple platforms.
- Google Reviews – Search their business name on Google. A well-reviewed agency should have a rating above 4.5 stars with recent reviews.
- Facebook Recommendations – Look at their Facebook business page to see what past clients are saying.
- Website Testimonials – Check their website for a testimonials page or case studies. Do they provide real business names and links to client sites?
If you can’t find any reviews or the ones you find seem generic or outdated, that’s a red flag.
Final Thoughts: Judge Them by Their Own Standards
Before committing to a web design agency, take a hard look at their own website. If they can’t create an engaging, well-optimized, and up-to-date online presence for themselves, how can they do it for you?
By evaluating these five key areas—responsiveness, footer updates, SEO practices, social media presence, and client reviews—you’ll gain insight into whether an agency truly practices what they preach.
💡 Need help finding the right web design agency? Contact Business Casual Digital to work with a team that delivers results—on their own website and yours!
